Friday, May 11, 2007

branding


It has been awesome to see the effects of branding first hand with our C3 logo. It is simple yet it is easily recognizable. Everything we print, mail, email, screen,newspaper articles, t-shirts, bumper stickers, etc, has our logo on it. Talking with people in our community, they are now beginning to recognize it and put 2 and 2 together. Honestly, we are the only church in this area with a brandable logo. How is your logo? Is it brandable? Is it marketable? What is it saying?
- The UPS guy stopped me as he saw me putting up a small yard sign off the road to give me a package for C3. He said, "I didn't even read the sign but I knew it was one of your church signs". Wow, just the look and the logo are saying more than we even know.

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