Church Unique

Just started a book called "Church Unique." It already got me thinking about what makes C3, C3. I hope people would say things like, authentic or real or maybe great music and a relevant message. I think Christy (a C3er) from the Internet professional said it best, "I come to C3 because I know I'm going to laugh." In other words, the thing that separated us from other churches was our humor and our "realness." If that is true, and we are cool with it, then we need to capitalize on it. It should be in our services, handouts, videos, websites, etc. When someone asks me, why is your church different, I better have an answer. What are the distinguishing features of your church?